Improve your performance with Google best practices for online display advertising.
this is the blog that talks about the videos, but my favorite is the "Tactics to improve performace".
we have a list of good seo tools and Google links to other Google advertising tools and stratgies.
Beyond Keywords: Dynamic Search Ads - Google Best Practices
Dynamic Search Ads are intended to solve a fundamental issue of search marketing: connecting your site with relevant user queries. Using Google’s organic search index to crawl your site and find the most relevant terms for each page, DSA helps you to connect with users in an efficient way. Because your targeting is automatically updated based on your landing pages, you can expand your coverage while also reducing the frequency with which you need to make changes to your campaigns.
This video series cover 4 topics:
1) Using DSA to reach your customers
2) How to create DSA targeting groups based on user behavior
3) How to exclude traffic you don't want to fine-tune your DSA campaigns
4) How to combine DSA with other tactics to improve performance
Learn how to combine Dynamic Search Ads with other Google tools and a list of our seo tools and checklist for methods and tactics to help you rank higher and improve your online marketing campaign.
https://www.youtube.com/watch?v=RP6GfJzcmLU&index=4&list=PL9piTIvKJnJNPlTI0lUUavDw-m7s817dO
this is the blog that talks about the videos, but my favorite is the "Tactics to improve performace".
we have a list of good seo tools and Google links to other Google advertising tools and stratgies.
Beyond Keywords: Dynamic Search Ads - Google Best Practices
Dynamic Search Ads are intended to solve a fundamental issue of search marketing: connecting your site with relevant user queries. Using Google’s organic search index to crawl your site and find the most relevant terms for each page, DSA helps you to connect with users in an efficient way. Because your targeting is automatically updated based on your landing pages, you can expand your coverage while also reducing the frequency with which you need to make changes to your campaigns.
This video series cover 4 topics:
1) Using DSA to reach your customers
2) How to create DSA targeting groups based on user behavior
3) How to exclude traffic you don't want to fine-tune your DSA campaigns
4) How to combine DSA with other tactics to improve performance
Learn how to combine Dynamic Search Ads with other Google tools and a list of our seo tools and checklist for methods and tactics to help you rank higher and improve your online marketing campaign.
https://www.youtube.com/watch?v=RP6GfJzcmLU&index=4&list=PL9piTIvKJnJNPlTI0lUUavDw-m7s817dO
